- Reorientation under difficult circumstances for investors
- Highly satisfied with print quality of the KBA Rapida 105
- Press and operating concept greatly appreciated
It was back in 1968 that Jassim Mubarak Al-Jassim founded the company Al-Resala Printing Press in Kuwait. As a journalist with entrepreneurial instinct, his idea was to establish the company as the first address for modern, high-quality publications, based upon the principle of customer proximity.
In the meantime, however, the impacts of media transformation are also being felt by Kuwait and Al-Resala: The company was forced to decommission one of its two web presses. In the sheetfed sector, on the other hand, it still sees growing demand in the market and has decided to invest accordingly in the future.
General manager Marzouq Al-Jassim: “We considered all the possible scenarios and analysed corresponding press types and configurations. And we came to the conclusion that the Rapida 105 is currently the best choice for us. We are continuing to observe the market, however, and could well imagine an investment in another press from the Rapida series as the next step.”
For Noureddine Amalou from the sales department at KBA-Sheetfed Solutions, the instable political situation in the region is an important factor for the currently subdued readiness to invest in the Middle East. Even so, there are good opportunities for continued growth and development for healthy enterprises. Al-Resala Printing Press, for example, is financially sound, has earned a very positive reputation on the market and can rely on the service of the Al-Kharafi Group.
