Our New Online Presence: Insights into Digital Transformation

The relaunch reflects the Group's strategic realignment and supports corporate objectives through a clear, user-centred structure. At koenig-bauer.com, you will find all relevant topics via clear navigation. The website was redesigned with a focus on user-friendliness, navigation, and relevant content, with the ease of use always at the forefront.

Our key objectives for the relaunch included meeting new security and data protection standards, improving accessibility, and enhancing usability. This is accompanied by faster loading times, data-driven optimisation, and an improved search function.

With this strategic repositioning, Koenig & Bauer is setting the course for consistent market alignment and an agile structure with a focus on the two segments Paper & Packaging Sheetfed Systems (P&P) and Special & New Technologies (S&T).

This is also reflected in the main navigation with a clear menu structure as a 'product fly-out' – structured by applications, technologies, and substrates. Just as our (potential) customers would search for the right product for them.

Koenig & Bauer is internationally renowned. Our company name and our products generate a high search volume on major search engines. Customers can find us here without much effort. To direct even more general search queries to us, we have exploited potential improvements and introduced new product category pages on the new website.

The fundamental goal of search engine optimization is to put ourselves in the shoes of our potential customers. We don't optimize for the search engine, but for visitors. Search engines are merely the tool we use to optimally meet customer needs.

What might users search for online if they need one of our products? The answer is only the product or company name if the users are already familiar with our company or our products. Potential customers looking for a decorative printing press or decorative printing don't necessarily know the machine name RotaJET. The newly created product categories offer an optimized entry point – individually tailored to the respective search query.

With the relaunch, we convey what we stand for – professionalism, quality, and a pioneering spirit. The new web design not only strengthens our brand image, but above all provides orientation, guides users through the site, and facilitates interaction.

We want visitors to not remain passive consumers, but to quickly find answers to their questions or a suitable contact person. That's why we've made contacting us as easy as possible. Instead of endlessly searching for the contact page and the right email address or phone number, you get the information right where you need it.

The relevant contact information is presented simply, easily, and personally on all pages. Users can also submit their inquiries to the Koenig & Bauer team via a contact form. Thanks to the connection to our CRM system, inquiries are automatically forwarded to the relevant contact person and processed promptly. This way, we pool our expertise for our customers and future business partners.

In addition to meeting new security and data protection standards, we have implemented the requirements of the Accessibility Strengthening Act, which will soon come into force.

The Data Protection Act ensures that personal data is handled sensitively and protected from misuse. This principle has been strictly implemented at Koenig & Bauer since the law was introduced. Data protection is important to us.

As far as products and services are concerned, the Accessibility Strengthening Act (BFSG for short) promotes the equal and non-discriminatory participation of people with disabilities, limitations, and older people. With this in mind, our website offers optimized line and paragraph spacing as well as eye-friendly contrasts for pleasant readability of the content.

And now: Have fun discovering and exploring our new website!

Do you have any questions, comments, or suggestions?
Then contact us at marketing @koenig-bauer.com.
We look forward to your feedback!